SAVE MKE’S MUSIC SCENE
Live Nation/Ticketmaster fronted by Frank Productions (FPC Live) now has plans to build a new music venue in the Deer District. The 108,000 sq. ft. structure consists of two general admission venues (capacity of 4,000 and 800) that will hold 135 events over the course of a year. All 135 events will be shows that would otherwise play at The Riverside Theater, The Rave/Eagles Club, The Pabst Theater, Turner Hall, The Miller High Life Theatre, The BMO Harris Pavilion, Shank Hall, or Cactus Club, destroying the viability of Milwaukee’s current vibrant music scene. The venue location lies on the Bradley Center land.
Live Nation’s proposed development threatens the very existence of Turner Hall, Cactus Club, Miller High Life Theatre, The Pabst Theater, The Riverside Theater, Shank Hall, The Rave/Eagles Club, and many other iconic neighborhood music stages, which make Milwaukee’s live music scene a jewel among the nation.
Save MKE’s Music Scene, LLC, was created to support Milwaukee’s historic independent music venues and oppose the proposed Live Nation / Ticketmaster sponsored development which threatens the viability of Milwauke’s robust live music industry.
YOU CAN HELP
Call and/or write your Milwaukee Alderperson:
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Stop Corporate Welfare
New Live Nation, Bucks, Facility Has Received Over $60,000,000.00 in Gifts and Subsidies
Bradley Center Land Gift to Bucks
- 316,389 Sq Ft or 7.26 Acres
- 77- Space Parking Structure on 6th and Highland
Cost to Bucks $1 For Which Bucks Received
- $20,000,000.00 Amount State Paid for Bradley Center Land and Repairs to Bradley Center during Fiserv Forum Construction
- $24,466,200.00 Value of 7.26 Acres of Land given to the Bucks for $1 without open bidding
- 26 Acres @ 3,370,000.00 per acre (Price of land for New Museum)
- $23,462,360.00 Value of Parking Lot Gift to Bucks without open bidding
- 776 Parking Spaces at $30,235.00 Per Stall Estimate
- Sample Cost of New Parking Structure north of Fiserv Forum (1250 Parking Spaces) $47,000,000.00 or $37,600.00 Per Stall
- $6,000.000.00 Reported cost for tearing down Bradley Center paid for by Bucks
Over $60,000,000.00 of gifts and subsidies that Bucks received for the purpose of building a convention hotel to support the $500,000,000.00 investment in the new Convention Center. Instead of a Convention Hotel, The Bucks are trying to use this $60,000,000.00 in gifts and subsidies to leverage a 40% stake in new Live Nation/FPC Live Entertainment Facility.
Because there are no attractions that do not already play Milwaukee, this facility will just cannibalize shows from Milwaukee’s current Historic Entertainment Facilities causing them to become economically unviable, creating no new economic impact for the City of Milwaukee.
Bucks Promised A Hotel And Housing – Not Two Concert Venues
Milwaukee Business Journal (6/2/15) – The Milwaukee Bucks owners would buy almost 10 acres of public land in the Park East for $1 for an envisioned $400 million in development surrounding a new arena over more than 10 years.
The owners envision 1.5 million square feet of residential, office, parking, retail and other new development on four city blocks. It includes redeveloping the site occupied by the BMO Harris Bradley Center with a 300-room hotel and housing.
Overall, the project will cover 24 acres of downtown, including the Park East land between West Juneau and West McKinley avenues, a site to the south where the arena would be built, and property where the BMO Harris Bradley Center currently stands.
“The entire proposal focuses on ways to activate the street, increase pedestrian access and consciously engage visitors, regardless of the time of day,” according to a report to the Milwaukee County Board. “Such a plan requires a great deal of thought and deliberate preparation, not simply from an architectural perspective, but from the standpoint of tenant mix.”
The majority owners of the Bucks formed a group called Head of the Herd LLC to buy the Park East land for development surrounding the arena. Head of the Herd would join with local developers in joint ventures for different segments of the project, according to the June 1 report to the Milwaukee County Board.
The board, which will review the plan, scheduled a June 9 public hearing to discuss details.
The land price would be set at $1 because of the high cost of preparing the land for development, which includes dealing with underground sewers and piers from the now-demolished Park East Freeway spur. The Bucks also would commit to local hiring requirements for the Park East projects.
The team has broken its development into phases. The first phase of the project would begin this year and last into 2017 and cover the blocks west of North Fifth Street. It also includes the land where the $500 million Bucks arena would be developed.
Plans for the westernmost block include an NBA practice facility for the Milwaukee Bucks, 30,000 square feet of office space and a public art plaza along McKinley Avenue. The adjacent block between Sixth and Fifth streets would have a 1,243-space parking structure, 10,000 square feet of retail, 98 market-rate apartments and 30,000 square feet of office space.
A second phase would last from 2018 to 2022, and includes demolition of the BMO Harris Bradley Center and a neighboring, city-owned parking structure. During that time, two blocks of the Park East between Fifth and Old World Third streets would be parking lots for the arena.
In place of the Bradley Center would stand a 300-room hotel, parking deck, retail and office space, and apartments, including student housing. That phase is predicted to last to 2022.
The final phase, lasting until 2027, covers the final two blocks of the Park East that would be used for parking. On the block along Old World Third Street would be 215 market-rate apartments and luxury condominiums, 100,000 square feet of office space, 16,000 square feet of retail, a 237-space parking structure and 37,000-square-foot outdoor plaza.
Between Fourth and Fifth streets would be a 70,000-square-foot grocery store, 183-space parking structure and 183 market-rate apartments.
The proposal would break up the long block between Fourth and Sixth streets by extending Fifth Street through its center. Sidewalks would be widened to create outdoor patio areas for the retailers. The parking structures would have first-floor retail space to make them more pedestrian friendly.
Other public space amenities include the large public plaza at McKinley and Fifth Street on land that, due to underground sewer infrastructure, cannot be developed into any large structures. The parking structure in the center of the corridor would have a rooftop green courtyard.
The owners predict the Park East developments would create $5 million in annual property taxes and 3,700 jobs, including 2,720 in the construction phases, 700 office jobs and 100 in the grocery store. Milwaukee County residents would work 20 to 25 percent of the hours on the construction projects.
WHAT PEOPLE ARE SAYING
LATEST NEWS UPDATES
Wisconsin Center’s Marty Brooks criticizes FPC Live proposal and Milwaukee Bucks Role.
Aug 19, 2022 Wisconsin Center District president and CEO Marty Brooks joined the list of concert-venue owners and operators opposing FPC Live’s proposed venues in the Deer District — and added a dose or criticism for the Milwaukee Bucks’ role in the potential project. Brooks earlier this year made statements against FPC Live’s proposal for […]
Frank Productions, Bucks Seal Deal For Music Venue At Former Bradley Center Site.
May 23, 2022Frank Productions and the Milwaukee Bucks made it official Monday. The Madison-based concert promoter and venue operator will build and run a new live performance venue in the Deer District adjacent to Fiserv Forum. The new FPC Live facility will be located on the northeast corner of the former Bradley Center site with […]
Taxpayers Keep Giving to Bucks in Sweetheart Concert Venue Deal
Aug 23, 2033 FPC Live is angling to land a sweetheart deal with the Milwaukee Bucks that would allow the Madison-based mega concert promoter to build two concert venues on prime real estate in downtown Milwaukee’s bustling Deer District. The proposed $50 million event center would directly compete with the multiple concert venues in the […]