Aug 19, 2022

Wisconsin Center District president and CEO Marty Brooks joined the list of concert-venue owners and operators opposing FPC Live’s proposed venues in the Deer District — and added a dose or criticism for the Milwaukee Bucks’ role in the potential project.

Brooks earlier this year made statements against FPC Live’s proposal for venues just west of the Summerfest grounds in Milwaukee’s Third Ward. Madison-based FPC Live in May dropped its Third Ward plans and announced with the Bucks a proposed Live-entertainment venue just north of Fiserv Forum on the site of the now demolished BMO Harris Bradley Center.

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May 23, 2022
Frank Productions and the Milwaukee Bucks made it official Monday. The Madison-based concert promoter and venue operator will build and run a new live performance venue in the Deer District adjacent to Fiserv Forum.

The new FPC Live facility will be located on the northeast corner of the former Bradley Center site with direct access to the plaza in the Deer District. Madison-based Frank Productions plans to start construction by the end of this year and open the venue by late 2023, said CEO Jael Plant. The project will be a joint venture between the Bucks and Frank Productions.

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Aug 23, 2033

FPC Live is angling to land a sweetheart deal with the Milwaukee Bucks that would allow the Madison-based mega concert promoter to build two concert venues on prime real estate in downtown Milwaukee’s bustling Deer District.

The proposed $50 million event center would directly compete with the multiple concert venues in the district, including the storied Pabst Theater, Turner Hall, and the Miller High Life Theatre – on land paid for by Wisconsin taxpayers.

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